The unique local environment inspired the Kina Cliffs brand. The nearby sheer cliffs at Kina are buffeted by the sea, wind and rain that washes the shore, weathering and exposing the Moutere clay gravel subsoil. This soil type runs from the Moutere valley all the way to the coast and is renowned locally for growing apples and grapes with full-bodied flavours. The clay allows water retention during the dry summer months so minimizing the need for irrigation and the gravel allows water to drain after heavy rain, which promotes vine health. The ‘W’ shape cleft in the cliffs is also a pointer for locals to the best fishing spots and the beach is a favourite for kayakers and dog walkers all year round. The cliffs are a local landmark, visible across the bay when driving around Rocks Road in Nelson and walkers can often find washed up shells of the local sea urchin, or Kina (the Maori name sea urchin). This beneficial soil type and maritime climate enable the growth of healthy vines and the production of exceptional wines.
After 10 years of making wine we decided to refresh our brand and modernize it with a clean font and colourful depiction of the Kina Cliffs. We wanted to incorporate the beauty and texture of the Kina shell into the cliff and show the ‘W’ shaped cleft in the cliffs, so the bottle label is textured and tactile. We have introduced colours into the brand that are found in our local environment, such as the green vineyard, the blue sea and the pink colour of the rosé. We have incorporated a description of each wine, eg: “By the Sea” Sauvignon Blanc, “Labour of Love” Pinot Gris, “Three Girls’ Blush” Pinot Rosé and “From the Barrel” Pinot Gris. These descriptions are explained on the back label and describe the boutique character of each wine, where every variety is grown with great care for you to enjoy.
Our previous brand remains on our store of aged Pinot Noir and Reserve Pinot Noir, reflecting the history and character of those wines.